Process

8 Best Practices for Delivering Project Requirements

Amy Holcomb — December 08, 2016

As project managers for a digital marketing and web development company, one of our primary job functions is breaking down product requirements and translating them into a clear project plan. The trouble with this task occurs when requirements come in all different shapes and sizes and stages, some more difficult to understand than others. Since delivering clear product requirements saves time and money for our clients, we wanted to offer this quick list of best practices.

Keep your requirement list organized by assigning a number to each requirement

This helps create a central reference point for you and the project team, so we are working from the same list of requirements.

Group similar items

When creating your numbered list of requirements, group similar items together perhaps using categories or a sitemap to create a logical and organized hierarchy.

Include screenshots and mock-ups whenever possible

Visual aids are key to helping the project team understand your vision.

Explain the interactions

Fully explain the user experience of each requirement – using visual aids or flow charts as needed – if you have buttons, links or other interactive components on your list.

Provide detail

The more detail you can provide up-front, the more time and money you will save.

Use a collaborative tool

Google Docs and Dropbox work best for collaboration as they offer a way for everyone to work from the same version of each file in real-time.

Explain the business reasoning behind your requirements

The better we can understand your business, the more likely we are to deliver a product that meets your needs.

Ask for our input

We’ve been building websites for quite some time, and we love sharing our expertise. Particularly as it relates to design, development and user experience, we can help you better understand the complexities of the web.


We love collaborating with our clients to deliver great products, and we truly believe in the value of clean and clear product requirements. The project tools we employ at White Lion – including JIRA, Smartsheets, Confluence, etc – all work to keep an organized project on track. It all starts with a solid foundation. By following the steps above, you will save time, money and a ton of stress throughout your project.

If you are interested in efficiency and value, White Lion knows how to delight clients by keeping projects on track, in scope and on budget. Give us a shout and let us manage your next web development or digital marketing project.

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